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ABOUT ME

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  • LinkedIn

With over 15 years leading Amazon growth for start-ups and global brands, I combine hands-on experience and board-level insight to help businesses unlock their full potential on Amazon.

My journey with Amazon started long before FBA existed (2006). I launched and built my own brand in the early days of the platform, eventually selling it and learning first-hand what it takes to grow and exit successfully.

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From there, I moved into the agency world, helping transform a small Shopify focused agency into one of the UK’s leading Amazon specialists. I then joined Crafter’s Companion, working directly with Sara Davies, not only scaling her Amazon channel but also supporting her portfolio of investments from Dragons’ Den.

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Most recently, I served as Director of Marketplace & Operations at Hairburst, where I grew Amazon into a record-breaking channel across the UK, EU and US while also sitting on the company’s board and shaping wider business strategy.

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That journey from founder, to agency, to board-level leadership gives me a unique perspective on what it really takes to succeed on Amazon. Today, I use that experience to help businesses like yours grow smarter, faster, and more profitably.

Career Highlights

  • Launched & sold my own Amazon brand pre-FBA - first-hand experience of building and exiting a business on the platform.

  • Transformed a Shopify agency into one of the UK’s leading Amazon agencies - scaling services and client success.

  • Head of Amazon, Crafter’s Companion - worked with Sara Davies to grow her Amazon channel and support her Dragons’ Den investments.

  • Director of Marketplace Hair Burst - scaled Amazon into a record-breaking global channel and sat on the board shaping wider company strategy.

My Approach

  • Clear strategies shaped by 15+ years of hands-on Amazon experience

  • A focus on sustainable, profitable growth, not just chasing sales numbers

  • Practical, board-level insight combined with founder-level execution

  • End-to-end expertise across content, advertising, and operations, nothing gets overlooked

  • Direct, hands-on support from me (not an account manager), ensuring strategies actually get implemented

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